A self-proclaimed branding “nerd” at heart, Julie has earned a reputation with clients and colleagues for her passionate expertise in branding and marketing. Julie understands that each brand and business is unique in its needs and considers all aspects of the business to form a holistic brand strategy when advising clients. She helps her clients take educated risks when appropriate and understands when a more conservative approach may be necessary. She advises clients of all sizes, from start-ups to Fortune 500 companies.
Julie is experienced in all areas of trademark prosecution, including Office Actions, Section 8 and 15 filings, and other long term portfolio maintenance and strategy. In addition to traditional trademark prosecution and advising, Julie’s practice also focuses on naming and branding strategy, enforcement and defense litigation before the Trademark Trial and Appeal Board and in the Federal courts, U.S. Customs and Border Protection registration of trademarks for anti-counterfeiting protection, website and domain name disputes, competitive landscape analysis and monitoring, due diligence in preparation for mergers, acquisitions, or investors, advising on investor pitching, trademark licensing and co-existence agreements, and foreign portfolio management.
Julie is a dedicated yogi and advocate for other breast cancer survivors. She enjoys Sunday drives through the back roads of Massachusetts with her husband and saltwater fishing in the Boston Harbor in the summer.
Accomplishments
- Managed global trademark portfolio with dozens of trademarks for aerospace unicorn
- Represented Fortune 500 foreign manufacturing company in US trademark prosecution
- Successfully negotiated Trademark Trial and Appeal Board settlement with publicly traded company of luxury automobiles in an Opposition proceeding
- Enforced trademarks of Health Tech company before the Trademark Trial and Appeal Board in a Cancellation Proceeding
- Defended food and beverage company before Trademark Trial and Appeal Board in Cancellation proceeding
- Enforced trademark of a lifestyle brand company against infringement in the Federal Court
- Recognized by the American Bar Association as one of the “Women You Need to Know in Law and Technology” in 2015, “Women of Legal Tech” in, 2016, and “Women of Legal Tech Revisited” in 2021
Presentations and Publications
- Quoted in Wall Street Journal, Entrepreneur Magazine, and The Fashion Law blog
- Published by Wolters Kluwer in The Licensing Journal on The Use of Blockchain in Trademark and Brand Protection
- IPWatchdog LIVE: NFTs and the Metaverse: The Intersection of Cryptocurrency, Blockchain, and IP – 2022
- MIT Eforum: Innovations in Breast Cancer Treatment – 2021
- MCLE New England: Chair, Firearms Law & Licensure – 2019, 2020
- American Bar Association Techshow: Running a Small Law Office on Mac – 2018; What's a Digital Marketing Strategy, and How Do I Get One? – 2018
- CLE by The Sea - STRATEGIC SOLUTIONS FOR SOLO AND SMALL LAW FIRMS: Untangling the Morass of Gun Laws in New England – 2018
- Lawyers with Purpose: Discover Your Passion & Make it the Center of Your Marketing - 2017
- Jump Start Your Law Practice: Creative Planning for Your Vision, Purpose, and Mission - 2017
- Lawyernomics: Legal Practices as Brands - 2016
- Radius of Influence: Lawyering for Humans – 2016
- New England Law | Boston: Flying Solo: How to Start & Manage Your Practice Panel - 2015
- Law Office Management Assistance Program: 5th Annual Super Marketing Conference: Marketing a New Law Practice Social Marketing Strategies - 2015
- Clio Cloud Conference: How to Create a Lasting Digital Brand – 2015; Clio As a Platform: Leveraging Clio’s API - 2015
- Academy of Professional Family Mediators: Selling Peace in an Adversarial World: Using Emerging Technologies to Market Your Mediation Practice - 2015
- MCLE New England Faculty since 2014: Pathways to Practice: Free, Practical Advice on Finding an Edge in the Legal Job Market – 2014, 2015; The Innovative Law Practice in Action: Building an Online Presence for Small Firm & Solo Practitioners - 2015; Hanging Your Shingle: Starting and Operating a Solo or Small Firm Practice - 2016, 2017, 2018
- Boston Bar Association: What’s it REALLY Like Going Solo? - 2014, 2015; Tech Toys for Lawyers – 2015; Tech Talk for Law Firms – 2016; Drafting a Fee Agreement – 2016; Blogging Basics - 2016