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As the legal officers for innovation companies, understanding IP as a primary value driver and embracing a strategic approach to your clients’ IP becomes essential to their viability and success.

A robust brand protection strategy hinges on the critical role of well-executed risk assessments. By looking inward at your brand’s strengths and weaknesses with a thorough SWOT analysis, and looking externally at the competitive landscape, you will gain a well-rounded view of what challenges your brand faces to help ensure its enduring success.

A strong relationship between your IP counsel and your technical team goes a long way to building and protecting your company’s intellectual property. By demonstrating their technical expertise, facilitating spontaneous discussions, and finding opportunities to learn and teach, IP counsel can become honorary members of the technical team and drivers of IP awareness throughout the organization.

When it comes to your company’s most valuable asset – its brand and reputation – a strategic plan of protection must be put into place using the right building blocks. Whether creating a new brand from scratch, rebranding, or building off decades of reputation, these initial five critical considerations will provide you solid footing to begin your brand protection journey.

Drive new revenue and strengthen your market position by engaging your IP counsel to develop a comprehensive strategy to leverage the valuable assets in your IP portfolio.

Having an IP legal counsel on your side can be invaluable when it comes to leveraging and monetizing your company’s IP portfolio.

Developing IP Awareness within your company is not just writing policies and giving presentations. Integration by IP Counsel into all facets of a company’s organization is necessary.

Editor’s Note: This article by Trademark Attorney Julie Tolek originally appeared on IPWatchdog. Just days after a complaint was filed against restaurant chain Sweetgreen by Chipotle Mexican Grill for trademark infringement, dilution, and deceptive business practices, Sweetgreen has changed the name of its offending product in order to reach possible […]

Some software and computer inventions can be difficult to describe with words and illustrations alone. This can make it challenging for inventors to disclose inventions to attorneys, and for attorneys to draft strong patents.

Technology-driven enterprise with a fully integrated and aligned IP strategy is in the best position to increase their market share and enterprise value. Considering that over 70% of their value is derived from intellectual property, it’s clear that one of the most powerful ways companies can enhance their position in […]