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Brand monitoring is your secret weapon for building trust, mitigating risks, and staying ahead of the curve. Explore how to strengthen your company’s position in the market and why it’s important to safeguard your brand and reputation.

Brand protection is essential for keeping your company’s identity, reputation, and assets safe. By identifying and working with key stakeholders, businesses can develop effective brand protection strategies that are aligned with their overall goals and ensure long-term success.

Dilworth IP is excited to announce that trademark attorney Julie Tolek will join the intellectual property conference, IPWatchdog LIVE 2023, as moderator of the breakout session titled “The Infringing Underbelly of AI: Is Resistance Futile?” The conference, hosted by IPWatchdog, will be held September 17-19 in Herndon, VA.

A robust brand protection strategy hinges on the critical role of well-executed risk assessments. By looking inward at your brand’s strengths and weaknesses with a thorough SWOT analysis, and looking externally at the competitive landscape, you will gain a well-rounded view of what challenges your brand faces to help ensure its enduring success.

When it comes to your company’s most valuable asset – its brand and reputation – a strategic plan of protection must be put into place using the right building blocks. Whether creating a new brand from scratch, rebranding, or building off decades of reputation, these initial five critical considerations will provide you solid footing to begin your brand protection journey.