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Learn how trademark dilution can quietly erode your brand’s value—and what steps you can take to protect it.

When it comes to your company’s most valuable asset – its brand and reputation – a strategic plan of protection must be put into place using the right building blocks. Whether creating a new brand from scratch, rebranding, or building off decades of reputation, these initial five critical considerations will provide you solid footing to begin your brand protection journey.

The DuPont Factors are a set of 13 factors used by the United States Patent and Trademark Office (USPTO) to determine whether there is a likelihood of confusion between two trademarks.

“You can never be too rich or too thin” has been attributed to Wallace Simpson, the colorful Duchess of Windsor who charmed King George to abdicate the throne of England in 1936.[1] However, when it comes to trademarks, a mark that is lacking a bit of heft is not likely to […]

This article was originally published in the July-August edition of the Greater Bridgeport Bar Association (GBBA) News Brief In this summer’s heat, if reaching for a cool drink stimulates a thirst for knowledge about how disputes over names for certain soft drinks should be resolved, the recent decision by the […]