Upcoming Free Webinar: Mark Thy Words: Advanced Trademark and Branding Strategies for Corporate Counsel
Apr 5th, 2017 by Thomas Pia | News | Recent News & Articles | Webinars & Media |
Frederick Spaeth of Dilworth IP will present a free webinar on Wednesday, May 3rd at 1:00 PM EDT. This installment in the Dilworth IP Webinar Series is entitled, “Mark Thy Words: Advanced Trademark and Branding Strategies for Corporate Counsel” and will focus on providing in-house counsel with sophisticated strategies for their company’s brand protection. Global companies face a long list of challenges when it comes to protecting their brands from confusion and counterfeiting in an environment where globalization and international trade still dominate. Trademark protection, including valuable non-traditional marks such as product design and packaging, is more important than ever. Employing a sophisticated US trademark strategy to protect your brand is a crucial component of any global enterprise’s overall business strategy. This webinar will give the corporate trademark counsel insight into some of the dynamic issues they face today and explore some of the avenues that may be pursued such as seeking monetary and injunctive relief in the US when protecting brands overseas. A brief overview of recent key US case law will also be discussed.
