Wrigley and Cadbury Adams Get Chewed
Jul 13th, 2012 by Jon Schuchardt | Recent News & Articles |
Wm. Wrigley Jr. Co. v. Cadbury Adams USA LLC (Fed. Cir., June 22, 2012)
Chewing gum has come a long way since, as a youth, I opened a pack of Juicy Fruit® gum just to inhale its marvelous aroma. As a law student, I felt unprepared for class without a stick or two of Doublemint® gum to calm the nerves and sharpen the brain. Then came the rivals to challenge Wrigley with creatively packaged products iced with the latest . The chewing gum wars began in earnest. This battle pits heavyweight Wrigley against upstart Cadbury Adams.