Trademarks – Is a Little Mark Better than None at All?
Apr 4th, 2012 by Frederick Spaeth | Recent News & Articles |
Conventional wisdom holds that it is better, at least in the long run, to adopt and register a strong trademark than a weak one. Still, weak marks have their allure: they are easier to invent than strong marks and, as a recent precedential decision by the United States Trademark Trial and Appeal Board (TTAB) demonstrates, the weaker they are, the easier they may be to register. The ruling is In re Hartz Hotel Services, Inc., Serial No. 76692673 (March 19, 2012) [precedential], which came to my attention via John Welch’s THE TTABlog, one of my favorite IP blogs.