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When it comes to your company’s most valuable asset – its brand and reputation – a strategic plan of protection must be put into place using the right building blocks. Whether creating a new brand from scratch, rebranding, or building off decades of reputation, these initial five critical considerations will provide you solid footing to begin your brand protection journey.

Drive new revenue and strengthen your market position by engaging your IP counsel to develop a comprehensive strategy to leverage the valuable assets in your IP portfolio.

Having an IP legal counsel on your side can be invaluable when it comes to leveraging and monetizing your company’s IP portfolio.

Developing IP Awareness within your company is not just writing policies and giving presentations. Integration by IP Counsel into all facets of a company’s organization is necessary.

Editor’s Note: This article by Trademark Attorney Julie Tolek originally appeared on IPWatchdog. Just days after a complaint was filed against restaurant chain Sweetgreen by Chipotle Mexican Grill for trademark infringement, dilution, and deceptive business practices, Sweetgreen has changed the name of its offending product in order to reach possible […]

Some software and computer inventions can be difficult to describe with words and illustrations alone. This can make it challenging for inventors to disclose inventions to attorneys, and for attorneys to draft strong patents.

Technology-driven enterprise with a fully integrated and aligned IP strategy is in the best position to increase their market share and enterprise value. Considering that over 70% of their value is derived from intellectual property, it’s clear that one of the most powerful ways companies can enhance their position in […]

The establishment of an Innovation Committee is a crucial first step in protecting existing IP assets, and creating a culture of IP awareness across your company.

A vital first step in ensuring your enterprise is positioned for ongoing growth and innovation is to assess the current state of IP alignment throughout your organization.

In Evolusion Concepts, Inc. v. Juggernaut Tactical, Inc*., the U.S. Federal Circuit Court of Appeals maneuvered through a thicket of patent claim construction cannons to overturn an off-target summary judgement ruling of ‘no infringement’ of the claims of U.S. Patent 8,756,845. The invention in the ‘845 Patent was a response […]