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Developing IP Awareness within your company is not just writing policies and giving presentations. Integration by IP Counsel into all facets of a company’s organization is necessary.

Editor’s Note: This article by Trademark Attorney Julie Tolek originally appeared on IPWatchdog. Just days after a complaint was filed against restaurant chain Sweetgreen by Chipotle Mexican Grill for trademark infringement, dilution, and deceptive business practices, Sweetgreen has changed the name of its offending product in order to reach possible […]

Your IP counsel can help foster trade secret awareness, ensure contracts are solid, and work with security teams in safeguarding your company’s valuable trade secrets.

“Doctor, what does ‘green’ mean to you? Environmental sustainability? Envy? Inexperience? How about a particular U.S. brand of medical examination glove??” PT Medisafe Technologies (Indonesia) would like you to answer “Yes!” to that last question, and as a supplier of examination gloves to the medical field, PT Medisafe claims a […]

The Dilworth IP team is growing! We are excited to announce that Julie Tolek, a Trademark Attorney, has joined the company.

Your IP counsel can help you establish a culture of IP awareness among your R&D team to undergird the important work of developing your most valuable innovation assets.

Perhaps the most important role your IP counsel plays is in identifying and mitigating risks to your company’s valuable intellectual property assets.

Obtaining the services of specialized IP counsel is a worthwhile investment in the future of your enterprise. They’d be able to insert themselves into every level of your innovation architecture, ensuring you’re getting the most value out of your asset portfolio. As you develop your company’s IP strategy, your IP counsel can play a central role in effectively laying a solid foundation for growth.

Ongoing competitive monitoring seeks to create a dynamic portrait of the overall patent activity within your competitive sphere, while competitive landscape analysis provides a broader view of technology trends and developments. Both efforts work in concert with each other to help you know your competition, mitigate infringement risks, and identify licensing and acquisition opportunities. Crucially, competitive monitoring and landscape analysis help identify the guideposts for your own innovation initiatives.

The project of establishing and adopting an enterprise-wide IP strategy is a necessarily long and intricate one. Comprehensive alignment of your overall business strategy with your IP objectives may feel daunting. There are, however, several relatively simple yet deeply effective steps you can take to establish IP as a priority within your company’s culture.