Understanding the value of your IP more generally is a fundamental factor in making decisions around how to manage your portfolio. Patents and trademarks, for example, require regular investment in the form of annuities or fees to maintain your ownership rights. If a particular asset or group of assets aren’t contributing to the value of your company, then you need to decide whether or not to pay the money to maintain your proprietary rights. If you do decide to maintain your IP, perhaps you’ve assessed that the value of those assets lies in your ability to license or sell them. Having a clear framework for these decisions and opportunities can not only save money in paying fees but provide new revenue opportunities.”